Terms of Use

Birth Partner · Last updated 2 September 2026

1. Who we are

Birth Partner is provided by YG Creative Digital Ltd (trading as YG Studio), a company registered in England and Wales under company number 17261678, whose registered office is 4th Floor, 14 Museum Place, City Centre, Cardiff, CF10 3BH GB. In these terms "we", "us" and "our" mean YG Creative Digital Ltd, and "you" means the person using the app.

You can contact us at birthpartner@ygstudio.co.uk about anything to do with the app, a complaint, or these terms.

By using Birth Partner you agree to these terms. If you do not agree with them, please do not use the app.

2. This is not medical advice

This is the most important part of these terms.

• Birth Partner is an educational and rehearsal tool. It is not a medical device, it does not diagnose anything, and it does not provide medical advice, diagnosis or treatment.
• The content is general information about labour, birth and the early days. It is not tailored to a particular pregnancy, and it cannot take account of anything specific about the mother or the baby.
• Always follow the advice of your midwife, GP, obstetrician or maternity unit. Where anything in the app differs from what your care team tells you, follow your care team.
• Never delay seeking medical help because of something you read here. If you are worried about the mother or the baby at any point, contact your maternity triage number straight away, or call 999 in an emergency.
• Any "red flag" prompts, timers or checklists in the app are memory aids, not a monitoring or warning system. They do not detect anything and are not a substitute for medical assessment.

3. Who can use it

Birth Partner is for adults (18 or over) preparing to support someone through birth. It is written for the UK, and reflects how UK maternity care works — if you are giving birth elsewhere, the content may not match your local care.

4. Your account

• You do not need an account to use the app. Everything works as a guest. An account is optional — it backs your details up and lets them reach your other devices — and you do need one to buy Birth Ready, so that what you have paid for belongs to you rather than to one browser.
• If you do create one, you are responsible for keeping your sign-in details secure and for what happens on your account.
• Please give us accurate details, and keep your email address up to date so we can reach you.
• You can delete your account and all its data at any time from Settings, whether you signed up or stayed a guest. That deletion is permanent, so export anything you want to keep first. Feedback you have sent us, and your email address if you asked for updates, are kept as separate records — ask us and we will remove those too.

5. Buying Birth Ready

Most of Birth Partner is free, and stays free. One part of it — Birth Ready — is paid for. It is a single one-off payment, not a subscription: you pay once, that part unlocks on your account for good, and there is nothing that renews.

• What you are buying. A permanent unlock of Birth Ready on your account, for your own preparation. It is digital content, not a physical product, and nothing is posted to you. Because the unlock is recorded against your account rather than your browser, it reaches your other devices when you sign in — which is why buying it needs an account.
• The price. We show you the price before you pay, in pounds, and you confirm it before any money leaves your account. We are not registered for VAT, so no VAT is added — the figure you are shown is the figure you pay. If we change the price later, that has no effect on an unlock you have already bought.
• Who you are buying from. When you buy directly from us, your contract is with YG Creative Digital Ltd, at the address in section 1. We take the payment through a payment provider, but the sale is ours: our receipt, and our responsibility for everything in this section. If you buy Birth Ready through the Apple App Store or Google Play instead, the sale is between you and that store — they take the payment, issue the receipt and handle refunds under their own policy, so ask them first. These terms still cover your use of the app either way.
• Your right to change your mind. Because this is digital content bought at a distance, you have 14 days from buying to cancel for any reason and get your money back. The law would let us end that right early, in exchange for unlocking Birth Ready immediately, if we asked you to give it up at the moment you paid. We would rather not ask. So you get both: Birth Ready unlocks straight away, and you keep the full 14 days. To cancel, email us within 14 days of buying and say so — you do not have to give a reason. We will close the unlock and refund you.
• Refunds. The 14 days above sit on top of your statutory rights, and nothing here reduces them. If Birth Ready is faulty, does not do what we described, or was not supplied with reasonable care and skill, you are entitled to have it put right, and to some or all of your money back if we cannot. Email us and tell us what went wrong. Beyond that, we would rather you were not stuck with something you cannot use: if you bought it by mistake, or bought it twice, tell us within a reasonable time and we will refund you. Refunds go back to the way you paid, and we aim to send them within 14 days of agreeing one.
• If you are unhappy. Email birthpartner@ygstudio.co.uk with what happened, and we will reply within 5 working days and try to settle it within 30. We are a small company and there is no ombudsman scheme for apps like this, so if we cannot put it right between us you can get free, independent advice from Citizens Advice, and the courts remain open to you — see section 15. Telling us first is not a condition of anything; it is just the fastest way to get it fixed.

6. Discount codes, and an app still being built

• We sometimes offer a discount code that takes money off the price of Birth Ready. You enter it at the checkout, not in the app. A code changes what you pay and nothing else: everything in section 5, including your right to cancel, applies exactly the same way.
• The app is still being built. Features may change, appear or disappear, and there will be bugs. We would rather you tell us about them: there is a feedback option in the app.
• If you asked us for updates by email, we send you a short confirmation straight away so you know it reached us. Every update we send has an unsubscribe link, and you can reply to any of our emails to come off the list. What we do with that address is in our Privacy Policy.

7. What you put in the app

• Your journal entries, notes, birth preferences and other details are yours. We do not claim ownership of them, and we do not use them for advertising or sell them. Our Privacy Policy explains how we handle them.
• Please do not enter anything that belongs to someone else, or anything unlawful.
• You are entering details about another person — the mother. Please make sure she is happy for you to record them, and treat what you write about her with the same care she would.
• If you send us feedback, we may use it to improve the app without owing you anything for it. We will not publish your name alongside it without asking you first.

8. Fair use

Please do not: try to break, overload or gain unauthorised access to the app or our servers; copy, scrape or redistribute the app's content; resell or share your access to the paid part; or use the app to harass anyone or to do anything unlawful. We may suspend or close an account that does any of these, and we will tell you why.

9. What we own

We own Birth Partner — the app, its design, its name and all of its written content — or we have the right to use it. You get a personal, non-exclusive, non-transferable right to use the app for your own preparation, for as long as you are using it. That does not include any right to copy, adapt, publish or commercially reuse the content.

10. What we can and can't promise

• We will provide the app with reasonable care and skill, and we work hard to keep the content accurate and in line with current UK guidance. Guidance changes, though, and local units differ, so we cannot promise the content is complete or current for your hospital.
• The internet we build on belongs to other people. Our hosting and delivery providers occasionally have outages, and so do phone networks. Where an outage is theirs and we have acted with reasonable care and skill, we are not responsible for it.
• We do not promise the app will always be available, free of every bug, or identical on every device — particularly during the beta.
• The app works offline for content you have already loaded, but do not rely on it as your only source of important information. Keep your maternity triage number written down somewhere else too.

11. Our responsibility to you

We are responsible for loss you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for losses that were not foreseeable, or for things outside our reasonable control (see section 10), or for any decision about medical care taken on the basis of the app rather than on the advice of your care team (see section 2).

Nothing in these terms limits our liability where the law does not allow it — including for death or personal injury caused by our negligence, or for fraud — and nothing in them affects your statutory rights.

12. Ending it

You can stop using Birth Partner at any time, and delete your account and data from Settings. We may end or suspend your access if you break these terms, or if we stop offering the app — in which case we will give you reasonable notice and time to export your data.

13. Changes to these terms

We may update these terms as the app develops. We will update the date above and, for significant changes, tell you in the app. Continuing to use the app after a change means you accept the updated terms.

14. Your privacy

We handle your personal information as described in our Privacy Policy. Please read it alongside these terms.

Two things are worth saying here as well. Usage analytics are off unless you turn them on in Settings, and turning them back off stops them straight away. Crash reports stay on, so we find out when something breaks; they carry the technical details of the error and none of what you have written.

15. Which law applies

These terms are governed by the law of England and Wales, and disputes can be dealt with by the courts of England and Wales. If you live in Scotland or Northern Ireland you can also bring proceedings in your local courts.